OTT Wars: Netflix, Prime, and JioCinema Battle for India’s Attention
For a long time, the Indian streaming market looked like a straightforward three-way fight: a global content giant, a global shopping-bundled challenger, and a local player betting on cricket. In 2026, that picture has changed dramatically — largely because one of those three players doesn’t exist anymore in its old form. JioCinema, the free-to-watch upstart…